Item #709
The only sales channel in which men hold more spending power than women is in Gas/Convenience Store purchases (53% vs. 47%)
Topic: Economic PowerSource
Citation: U.S. Women Control the Purse Strings Author(s): Fleishman-Hillard Inc. Institution(s): Fleishman-Hillard Inc. Link: http://www.nielsen.com/us/en/insights/news/2013/u-s--women-control-the-purse-strings.html Nation(s): United States Year(s): 2013 Source: Secondary Type:Discussion
Other Notes:And that's closer to parity than any other category