Item #709
The only sales channel in which men hold more spending power than women is in Gas/Convenience Store purchases (53% vs. 47%)
Topic: Economic Power
Source
Citation: U.S. Women Control the Purse Strings
Author(s): Fleishman-Hillard Inc.
Institution(s): Fleishman-Hillard Inc.
Link: http://www.nielsen.com/us/en/insights/news/2013/u-s–women-control-the-purse-strings.html
Nation(s): United States
Year(s): 2013
Source: Secondary
Type:
Discussion
Other Notes:
And that’s closer to parity than any other category
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